ETHICAL FASHION

SLOW-FASHION: Revolutionize your wardrobe for a better world 🌿

18-10-2023

So here, we're going to talk about fashion, but ethical, ecological fashion, in short, Slow Fashion ! 🌟

You know what ? The fashion industry is great, but when it comes to pollution, it's not fun... From creation to sale, each item of clothing has its impact. But hey, there is hope! Slow Fashion is a new movement that is needed to say STOP to Fast-Fashion which is degrading our beautiful planet! 🌎💫

What is Slow Fashion ?

Slow Fashion is a movement that seeks to create and consume clothing in a more conscious, ethical and sustainable way. Unlike Fast Fashion , which is defined by low-cost mass production and uninterrupted renewal cycles, slow fashion highlights quality, sustainability and respect for the environment. 👕

“ Less is more ”: quality over quantity

Priority is given to quality rather than quantity. Slow fashion brands opt for less bulky production and carefully select their factories. So, our clothing is designed to be durable and long lasting, being able to be worn for many years.

 

Production that respects people and the environment

Respect for the environment guides the production of Slow Fashion brands. This means using sustainable materials, reducing waste and limiting carbon emissions. Our use of the Zero Waste label at Waïloa aims to minimize waste as much as possible, as evidenced by our initiative of labels seeded with daisy seeds to plant, with a view to zero waste.

We attach great importance to respecting workers. Unlike many fast fashion brands that exploit workers in precarious conditions, we strive to ensure fair and safe working conditions and fair pay. Our Fair Wear label aims to establish best practices in textile processing, such as free choice of work, the prohibition of discrimination, child labor or exploitation, the right to freedom of association and consultation collective, safe and hygienic working conditions, as well as binding employment contracts.

Respect for animals

Finally, our commitment to respecting animals is a priority. We work with materials certified by PETA Vegan Approved at Waïloa, to guarantee that our clothes do not contain any animal materials and are not tested on animals. Additionally, by eliminating plastic, we help protect our planet as well as wild animals.

📎 We collaborate with several ecological labels. Come take a look here at our ecological labels.

The importance of slow fashion

🌿 Reducing environmental impact: The fashion industry represents one of the main sources of water pollution and waste production. By choosing Slow Fashion clothing, you are actively contributing to reducing this harmful impact on our planet.

🌱 Support for local artisans: Slow Fashion favors small artisans and local producers, thus stimulating the local economy. By encouraging this trend, you directly participate in the development and prosperity of local communities.

👗 Promoting sustainability: By favoring quality clothing that lasts over time, you reduce the constant need to buy new clothes, thus contributing to the reduction of overproduction and overconsumption, major issues for the environment.

👷‍♂️ Respect for workers' rights: By choosing Slow Fashion clothing, you support companies that respect workers' rights, thus contributing to the improvement of working conditions in the fashion industry. Your ethical choice has a direct impact on the lives of many workers.

Our 4 tips for adopting slow fashion in your daily life

Fast Fashion does not dictate your choices! You are in control of your consumption and can opt for more responsible and environmentally friendly fashion thanks to our expert advice.

⭐ TIP #1: Purchase carefully

Make thoughtful choices! Before purchasing a piece of clothing, think about its durability and quality. Favor timeless pieces rather than fleeting trends.

⭐ TIP n°2: Brand selection

Support ethical brands like Waïloa! We are all for practices that respect the environment and workers.

⭐ TIP n°3: The second hand

Recycle and reuse! Give your clothes a second life by selling them on platforms like Vinted .

⭐ TIP #4: Upcycle or repair

Learn how to repair or have your damaged clothes repaired instead of throwing them away, to limit textile waste. Or, you can start upcycling: give new life to your old clothes and fabric scraps! Discover our article dedicated to upcycling to find out more. 🌟

📎 We explain upcycling to you here

Conclusion

Slow Fashion goes well beyond a simple trend; it’s a sustainable lifestyle that can have a positive impact on our planet. By embracing Slow Fashion , you are helping to build a better world, one garment at a time. 🌿

So, ready to ride the Slow Fashion movement?🏂

Don't hesitate to tell us in the comments how you contribute to reducing your ecological footprint through your clothing choices!